new balance

Digital art direction for NewBalance.com including emails, system banners, landing pages and modals. Rocked the Team Lead position for JoesNewBalanceOutlet.com that included the challenges above as well as being the System Designer responsible for template creation. All JNBO digital vehicles and their subsequent iterations were thoroughly curated for a remote, untrained team at NBHQ in Boston. This was truly, a deep dive into all things digi and a line on the freshest of fresh kicks – 574s!

02/19
system design / art direction / retouching
photoshop / illustrator / indesign / after effects / jira
This was the first walking email sent out post C19 Lockdown; it earned $60k+ in revenue. Which is kind of impressive considering how bland it is.
This was the first walking email sent out post C19 Lockdown; it earned $60k+ in revenue. Which is kind of impressive considering how bland it is.
New Balance emails
Team lead and creator of the JNBO Template structure wherein 5 different vehicles had to have every imaginable iteration accounted for.
Team lead and creator of the JNBO Template structure wherein 5 different vehicles had to have every imaginable iteration accounted for.
This is the email example of the .psd templates created for the creative team.
This is the email example of the .psd templates created for the creative team.
Joe's digital templating
Animated Joe's emails
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